Web development, SEO, SERM, CRM and Consulting 2018-2022
Our task was to increase traffic from search engine results. This case study shows the possibilities of complex SEO promotion. Various methods were used for its realization, which in the process of work only scaled up.
So, at the beginning of the project, 2 websites were created with a focus on low-frequency but relevant queries. Also, to increase coverage for each site, were created and optimized company cards on thematic services to get real feedback from customers.
NDA
Web development, SEO, SERM, CRM, Consulting
NDA
Focus on low-frequency but relevant queries: A strategy was chosen to get traffic from low-frequency but relevant queries.
Regular publication of quality content: A six-month content plan was created to publish up to 200 articles per month per site. First, two sites were created on CMS WordPress, optimized, content plan written, strategy and sites chosen for Lining Building. Already in 4 months, the new sites began to give stable results of 3–4 requests per day. Then 3 more sites were created and the same strategy was applied. As a result, 80% of the created pages were in TOP-3. Moreover, all 5 sites got into TOP-10 for the most frequent and relevant commercial queries: «narcology clinic», «narcologist at home», «withdrawal from constipation», «drug addiction treatment».
Creating relevant pages for each metro station or small agglomeration city: After analyzing the niche and competitors, it was decided to create several unrelated websites. This approach allowed the company to reach a wider audience and increase the likelihood that visitors would find their site.
Cross marketing: For each site were created cards of the organization in services, optimized and encouraged customer reviews. After 6 months this brought an additional 50 clients per month.
Additional measures: Sales scripts were developed and implemented in each channel to improve sales team performance. This increased the number of sales by 120% and the average check by 300%.
The chosen strategy quickly increased the company’s monthly applications from 50 to 150, far exceeding the client’s expectations. The company achieved significant success in increasing search engine traffic through a comprehensive approach that included choosing the right promotion strategy, creating relevant content, and optimizing the website.
These measures allowed the company to increase the number of requests several times, which led to an increase in sales and profits.